Inside CRO decided to take on Phone Ready Leads™ and implement the method behind it, Buckets, to increase their connect to dial rate. “We segmented into 3 buckets… Bucket 1 was direct or mobile phones verified, Bucket 2 was Gatekeeper verified Bucket 3 was IVRs and Corp Switchboards.”, explained Blair Carey, Founder of Inside CRO.
“The List and the Buckets helped us focus on connecting with targets that we can have conversations with a high degree of certainty.” – Blair Carey, Founder of Inside CRO
Because of Phone Ready Leads™, Inside CRO had their highest 2-day connect to dial ratio ever, highest callback ratio ever, and top end of booking ratio range.
Blair concludes, “Phone Ready Leads™ helped us focus on connecting with targets that we can have conversations with a high degree of certainty. We can use a different strategy and tools when we have a better understanding of how to connect.”
Want to see how Phone Ready Leads™ can help you accelerate your sales prospecting process like Inside CRO? Get a consultation here!
